Theroot.com The Root | Black News and Black Views with a Whole Lotta Attitude

Black News and Black Views with a Whole Lotta Attitude

Theroot.com Overview

/100

User Experience 76/100

The Root is a popular and influential news and culture website that focuses on the African American community and its interests and news. It is a well-organized and user-friendly website that offers its visitors a wealth of information on black news, opinions, politics, and culture.

The website's design is both modern and aesthetically pleasing, with black, red, and white used as the primary colors throughout the site. The website's layout is intuitive and well organized, with all of the site's content sections and categories accessed from the header and footer menus.

The site features a range of content, including articles, videos, and podcasts, all of which are clearly labeled and organized into different categories, such as news, culture, politics, and sports. The site's content is also highly engaging and relevant, with a mix of breaking news, op-eds, features, and interviews.

The Root is a family-friendly website, with content that is appropriate for all ages. The site's language and tone are both respectful and appropriate, and there is no obscene or lewd content on the site.

In terms of performance, the site scores 58 out of 100 on Google's PageSpeed Insights tool, which measures the site's speed and performance. While this score is not particularly high, it is still within an acceptable range, and the site's pages load relatively quickly.

Overall, The Root is an excellent source of news and culture for the African American community. Its clean and modern design, engaging and relevant content, and family-friendly approach make it a valuable resource for anyone looking for news, opinions, and culture related to the African American community.

Theroot.com Rank Summary

Global Rank

4,387

Average Load Time

1.21sec

Links In Count

5,438

Website Value

$2.1 M

Audience Geography. Where are theroot.com visitors located?

Country	Visitors
United States US	84.1%
Canada CA	3.6%
United Kingdom GB	2.7%
Japan JP	1%
Italy IT	0.8%
France FR	0.6%
Germany DE	0.5%
Other	6.7%

Country	Pageviews
United States US	87.1%
Canada CA	3.3%
United Kingdom GB	2.1%
Japan JP	0.7%
Italy IT	0.6%
Germany DE	0.3%
France FR	0.3%
Other	5.5%

Country	Rank
United States US	1099
Canada CA	2552
United Kingdom GB	5989
Italy IT	14186
France FR	26675
Japan JP	32264
Germany DE	37730

Where do visitors go on theroot.com?

Subdomain	Pageviews
theroot.com	73.46%
verysmartbrothas.theroot.com	10.76%
thegrapevine.theroot.com	9.69%
theglowup.theroot.com	6.02%
journalisms.theroot.com	0.06%

Subdomain	Pageviews per User
theroot.com	1.64
verysmartbrothas.theroot.com	1.3
theglowup.theroot.com	1.2
thegrapevine.theroot.com	1.2
journalisms.theroot.com	1

Subdomain	Reach
theroot.com	75.29%
thegrapevine.theroot.com	14.08%
verysmartbrothas.theroot.com	13.64%
theglowup.theroot.com	8.49%
journalisms.theroot.com	0.09%

How popular is theroot.com?

Period	Global Rank	Global Rank Delta
past 3 months	4387	1204
past month	5580	1158
past week	4280	-1310
yesterday	6060	1605

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	7681	1891	98	-27.47%	1.65	2%
30	9532	1926	786	-21.28%	1.68	-1.75%
7	7985	-1585	945	19%	1.53	-10%
1	11707	2383	66	-16.62%	1.5	20%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	3623	982	220	-29.08%
30	4672	958	172	-19.93%
7	3451	-1254	227	32%
1	4921	1522	170	-28.16%

Theroot.com Website Safety

Overview

Last Updated: 12/25/2024

Overall result - theroot.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

theroot.com is safe.

Norton ConnectSafe evaluates theroot.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 02/06/2019

theroot.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

theroot.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

theroot.com is safe.

McAfee assesses theroot.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze theroot.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

theroot.com child safety is very good.

The WOT calculates reputation of the theroot.com. This reputation system receives ratings from users and information from third-party sources, assesses the theroot.com for safety features and confirms, whether theroot.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	g-omedia.com
Issuer Organization	GlobalSign nv-sa
Issuer	GlobalSign Atlas R3 DV TLS CA 2024 Q4
Algorithm	RSA-SHA256
Valid form	10/10/2024
Expiration	11/11/2025
Signed	Certificate is not self signed
Additional Domains	g-omedia.com .jalopnik.com .kinja-embeds.com .kinja-img.com .kinja-labs.com .kinja-static.com .kinja.com .kotaku.co.uk .kotaku.com .testkinja.com .theinventory.com .theroot.com .verysmartbrothas.com jalopnik.com kinja-embeds.com kinja-img.com kinja-static.com kinja.com kotak.us kotaku.co.uk kotaku.com testkinja.com theinventory.com theroot.com verysmartbrothas.com .g-omedia.com qz.com .qz.com kotaku.nz .kotaku.nz .kotaku.co.nz kotaku.co.nz *.kotaku.net.nz kotaku.net.nz

Theroot.com Rank History

Alexa Rank shows how popular theroot.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If theroot.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to theroot.com and pageviews on theroot.com over the past 3 months.

Theroot.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 54113

ASN Title: FASTLY - Fastly, US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 54113
ASName: FASTLY
ASHandle: AS54113
RegDate: 2011-10-04
Updated: 2012-03-02
Comment: http://www.fastly.com/
Ref: https://rdap.arin.net/registry/autnum/54113

OrgName: Fastly
OrgId: SKYCA-3
Address: PO Box 78266
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2011-09-16
Updated: 2017-03-30
Ref: https://rdap.arin.net/registry/entity/SKYCA-3

OrgNOCHandle: FNO19-ARIN
OrgNOCName: Fastly Network Operations
OrgNOCPhone: +1-415-404-9374
OrgNOCEmail: noc@fastly.com
OrgNOCRef: https://rdap.arin.net/registry/entity/FNO19-ARIN

OrgTechHandle: FRA19-ARIN
OrgTechName: Fastly RIR Administrator
OrgTechPhone: +1-415-404-9374
OrgTechEmail: rir-admin@fastly.com
OrgTechRef: https://rdap.arin.net/registry/entity/FRA19-ARIN

OrgAbuseHandle: ABUSE4771-ARIN
OrgAbuseName: Abuse Account
OrgAbusePhone: +1-415-496-9353
OrgAbuseEmail: abuse@fastly.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE4771-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Theroot.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: THEROOT.COM
Registry Domain ID: 6337285_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://cscdbs.com
Updated Date: 2024-05-04T05:14:37Z
Creation Date: 1999-05-08T02:18:13Z
Registry Expiry Date: 2025-05-08T02:16:30Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS-110.AWSDNS-13.COM
Name Server: NS-1146.AWSDNS-15.ORG
Name Server: NS-1835.AWSDNS-37.CO.UK
Name Server: NS-624.AWSDNS-14.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-10T20:31:52Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
theroot.com	151.101.2.166	3600
theroot.com	151.101.194.166	3600
theroot.com	151.101.130.166	3600
theroot.com	151.101.66.166	3600

Host	MX Record	Priority	TTL
theroot.com	aspmx.l.google.com	1	3600
theroot.com	alt3.aspmx.l.google.com	10	3600
theroot.com	alt4.aspmx.l.google.com	10	3600
theroot.com	alt1.aspmx.l.google.com	5	3600
theroot.com	alt2.aspmx.l.google.com	5	3600

Host	NS Record	TTL
theroot.com	ns-110.awsdns-13.com	172800
theroot.com	ns-1146.awsdns-15.org	172800
theroot.com	ns-1835.awsdns-37.co.uk	172800
theroot.com	ns-624.awsdns-14.net	172800

Host	TXT Record	TTL
theroot.com	GtRy8bZjf/s5PE+ETC8dACTa9IbxS/WlpendmTDGdV0clhnVKMLx6ULDBvKxJmSXE6BJzc4GS/nMQLbKbQqBAw==	3600
theroot.com	MS=ms24883745	3600
theroot.com	_globalsign-domain-verification=63GY7DdhmEwU6Yc6mPqIRV6Tlu3atl9B6izj643Qy2	3600
theroot.com	_globalsign-domain-verification=OYfE_CcZQWFlEEOrR5yVCfCtmiQrm0bBdyUAJyg3qE	3600
theroot.com	google-site-verification=G4e9iHf2g-i4WjPfwDWoloYQE9o68KE6Ov6YQqoBYvA	3600
theroot.com	google-site-verification=TrMvW8cBVA_1TN5VCttX-SaZaEN9YgmQ1FpzIZhAKKE	3600
theroot.com	google-site-verification=ceTJ4TKlGQkqt32Mh1EUOCA68eCl6KJJU5o_lHeYSGU	3600
theroot.com	google-site-verification=j2wzZ9UGqp5Mb89AT0ExTEkKCMAt-gpzbtR_YR27Jlo	3600
theroot.com	google-site-verification=zEW8kWGYt_mW40849PXp6pOTLYWpPYFlS2CTDKOclqk	3600
theroot.com	v=spf1 include:_spf.google.com ~all	3600

ns-624.awsdns-14.net
TTL: 900
Email address: awsdns-hostmaster.amazon.com
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400

Theroot.com HTML Check

HTML Validation Tool

Errors

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Attribute “rel” not allowed on element “style” at this point.

Attribute “value” not allowed on element “meta” at this point.

Element “meta” is missing one or more of the following attributes: “content”, “property”.

No space between attributes.

Duplicate ID “theroot-avatar-svg”.

Duplicate ID “theroot-avatar-svgid”.

Bad value “--small” for attribute “media” on element “source”: Expected “(” or letter at start of a media query part but saw “-” instead.

Element “source” is missing required attribute “srcset”.

Bad value “--medium” for attribute “media” on element “source”: Expected “(” or letter at start of a media query part but saw “-” instead.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “div”.

Bad value for attribute “href” on element “a”: Illegal character in query: “[” is not allowed.

Bad value “http://deals.kinja.com/make-your-walls-pop-with-this-sitewide-discount-from-po-1820910811#[ks|nativestream&_ga=2.174003491.1478723084.1510578079-319711706.1471388436” for attribute “href” on element “a”: Illegal character in fragment: “[” is not allowed.

Attribute “webkitallowfullscreen” not allowed on element “iframe” at this point.

Attribute “mozallowfullscreen” not allowed on element “iframe” at this point.

The “frameborder” attribute on the “iframe” element is obsolete. Use CSS instead.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

The element “button” must not appear as a descendant of the “a” element.

Attribute “alt” not allowed on element “span” at this point.

Element “h4” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

The text content of element “time” was not in the required format: The literal did not satisfy the time-datetime format.

Element “span” not allowed as child of element “time” in this context. (Suppressing further errors from this subtree.)

Element “ul” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Attribute “x” not allowed on element “symbol” at this point.

Attribute “y” not allowed on element “symbol” at this point.

End tag “symbol” did not match the name of the current open element (“path”).

Duplicate ID “iconset-search”.

Warnings

The first occurrence of ID “theroot-avatar-svg” was here.

The first occurrence of ID “theroot-avatar-svgid” was here.

Consider using the “h1” element as a top-level heading only (all “h1” elements are treated as top-level headings by many screen readers and other tools).

Empty heading.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The first occurrence of ID “iconset-search” was here.

The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.

Theroot.com Desktop Performance

Last tested: 07/10/2016

Desktop Speed

60%

Optimize images

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Desktop Resource Breakdown

Total Resources	232
Number of Hosts	66
Static Resources	133
JavaScript Resources	66
CSS Resources	8

Theroot.com Mobile Insights

Last tested: 12/04/2019

Mobile Usability

95%

Size content to viewport

Size tap targets appropriately

Mobile Speed

58%

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Leverage browser caching

Mobile Resource Breakdown

Total Resources	58
Number of Hosts	12
Static Resources	51
JavaScript Resources	36

Theroot.com Common Typos

www.theroot.com
www.theroot.net
www.theroot.org
www.theroot.info
www.theroot.biz
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www.therootr.com
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www.therootg.com
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www.therooty.com
www.therooyt.com
www.theroot.con

Theroot.com The Root | Black News and Black Views with a Whole Lotta Attitude

Black News and Black Views with a Whole Lotta Attitude

Theroot.com Overview

Theroot.com Rank Summary

Theroot.com Website Safety

Theroot.com Rank History

Theroot.com Hosting Information

Theroot.com Domain Registration and Settings

Theroot.com HTML Check

Theroot.com Desktop Performance

Theroot.com Mobile Insights

Theroot.com Similar Audits

Theroot.com Common Typos